Annually, some 24,000 marriages are solemnized in Finland, some modest, some opulent.
The seemingly serious Finns have a dry but sharp and sarcastic sense of humor.
The fashion spread rapidly in the 1980s, having earlier been a ritual known only to small circles in urban areas.
The spreading popularity of these prenuptial amusements was not an inexplicable phenomenon.
He or she is a future bride or bridegroom, usually wearing a mask and often only partly clothed, peddling dubious services, scribbling down advice on life and amusing the rest of the party while bewildering passers-by.
Early summer is the most popular time for weddings in Finland and the groups are giving one of their number a rousing send-off to married life.